We’ll teach them about Retail Technology

Assemble wanted to create a content platform to share their technical knowledge with retailers in an inviting, easy-to-understand, and helpful way.

Keep it simple; let’s use nature

I worked with the team to create a content strategy that included content to inform and inspire our new audience. I then interviewed subject matter experts and wrote weekly blog posts that simplified technology for the retail space. I partnered with Art Director Ryan Clark to concept illustrations that paired with the weekly lessons conveyed in the blog posts. 

• What is technical debt?

• The fundamentals of retail merchandising

• How to achieve your data so you can access it

The right content ranks

With only three months of content, one of our pieces continues to rank number one on Google search nearly a year later.