The cheapest customer is the one you already have
For over a century, Dunn Lumber has served the Seattle community, building second and third-generation customers. They wanted to find a way to continue to provide value to this loyal customer base while investing in the next generation of customers.
An image of an exposed LVL beam in a historic Seattle home renovation project.
Developing fourth-generation customers
When it comes to becoming a contractor, apprenticeships are few and far between, and training programs are hard to come by. Dunn Lumber wanted to create a digital apprenticeship experience, and that’s how Dunn Solutions was born.
Create content to help contractors thrive
I developed a content strategy based on conversations with industry experts, Dunn Lumber customers, and search trends. I worked with second-generation master craftsman Daniel Westbrook and other Subject Matter Experts (SMEs) to identify, produce, write and publish blog content on Dunn Solutions to teach the next generation of contractors.
How to Repair a Rafter Tail & Install Fascia has 754,768 views since being published in 2016, with 6.7k likes, and 182 comments.
The Benefits of a Homeowner, Contractor, and Architect Working Together on a Remodel has 632,944 views since being published in 2017
Dunn Solution Awards
2017 Telly | Series-Documentary: Series for Video / Shows / Segments
2018 Telly | Campaign-Campaign: Business-to-Consumer for Branded Content
The Dunn Solutions Team
Daniel Westbrook | Talent Jim Coshow | Client, Author Todd Dermody | Client, Talent, Project Designer, Author Matt Naylor | Art Director, Sr. Designer David Faddis | Photographer, Director, Director of Photography, Filmmaker Michelle Henley | Photographer, Director, Director of Photography, Filmmaker Joel Cummings | Director of Digital Marketing, Account Manager Dave Powell | Sr. Digital Marketing Specialist Ian Ebright | Copywriter, Distribution Manager Hannah Gillman | Copywriter Keelan Hooper | Project Manager Rachelle Cummings | Creative Director, Producer, Director, Photographer
This work was done on behalf of Belief Agency for Dunn Lumber