How do we reintroduce ourselves?

Circulo Health acquired Red Door, a Home and Community-Based Services (HCBS) provider supporting people with Intellectual and Developmental Disabilities (I/DD). Circulo wanted to launch the new offering while acknowledging the existing legacy of Red Door.

We’re new, but we’ve got experience

Red Door created an unparalleled reputation for providing HCBS services in Ohio. Circulo wanted to leverage Red Door’s brand equity as they relaunched as Circulo Homes. 

 
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Let’s tell our story

I interviewed the founders, wrote a script, and directed the documentary, partnering with Belief Agency, who produced, shot, and edited a 7-minute documentary that detailed the history of Red door and announced their partnership with Circulo. 

 

  • The film it’s self touched the soul of all involved. I’m very happy with the content and very glad we had this opportunity to show how far we’ve come in this field.

    Teddy Stanton, Co-Founder of Red Door

History helps 

This documentary established Circulo Homes as more than a new kid on the block as a HCBS provider, building trust with both the people we support, potential employees, and the community. It is also used to onboard Circul Homes employees, communicating brand values and instilling Red Door’s original vision in it’s next generation of employees.

 

The Team

Rachelle Cummings | Creative Director, Screenwriter, Director Hannah Gillman | Creative Director, Screenwriter, Director Michelle Henley | Director of Photography Andy Maier | Filmmaker, Editor, Writer Brenden McDonnell | Filmmaker, Editor Hannah Lofgren | Producer Erik Kitchens | Gaffer Travis Bailey | Sound Sam Stewart | Composer

I partnered with Belief Agency to bring this story to life for Circulo Health.

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